Testimonials

"Completely inspiring and hugely approachable"

"Has an enviable strategic understanding of the sector, brands and consumers"

"Has an excellent awareness of the beauty business"


“Within weeks of commencing our social media campaign, we saw sales leap. We had record weeks with sales at Boots.com at an all-time high. This early success became the catalyst for investment in a broader campaign and we will now have almost doubled our sales target. I am delighted." 
Allisyn James, Director of Marketing and Innovation, Boots Smooth Skin by iPulse

"Jenni Retourné developed and implemented a targeted blogger campaign for Elemental Herbology. Through Jenni's extensive networks and savvy know-how we have been able to generate significant online coverage through some of the industry's most widely read blogs. Jenni is a delight to work with; incredibly professional and accessible and I wouldn't hesitate to recommend her services to any brand trying to grow their brand awareness and consumer reach." 
Kristy Cimesa, Founder, Elemental Herbology 

"As our copywriter, Jenni has been a key element in the success of two new ranges that we launched this year. Developing new brands from scratch is very challenging and the tone of voice that we convey on-pack and on marketing literature is vital to their foundations. One of Jenni's many talents is that she puts her clients first and immerses herself in the brand she is working on. The result is copy that is spot-on, unique and delivered on time. Jenni has this amazing gift of adapting her style to many beauty categories (be it cosmetics, bath and body products, etc) as well as product demographics. If you need a great copywriter that works effectively and is not precious, then Jenni is the person you should talk to - you will get the results you want." 
Nadia Collins, NPD Manager, Cowshed

“Jenni Retourné is the only person who has ever contacted me directly, explained she wanted to work with NEOM managing a Beauty Blogger Outreach campaign, created herself a job that I hadn’t even heard of and then has blown me away with her performance! Jenni is just the kind of person you want in your business; she understands the industry, is bright and enthusiastic, works really hard and delivers the results every month.”
Nicola Elliott, Director, Neom Luxury Organics 

Jenni had a pivotal role in a successful launch of BeautecoBox. Her passion, personal attention and creative ideas went beyond our expectations. Jenni is not just a professional on our account, she took ownership as if it was her own business, going beyond the call of duty. We highly recommend her services.
Oliver Gauci, Director, BeautecoBox 

“The blogger campaign was a great way of reaching our target audience within a very short period of time. The fact that I was thousands of miles away in a different time zone wasn't an issue, all emails were dealt with promptly and follow-throughs quickly and efficiently. Wholesale and retail enquiries followed after 2-3 months of initial product send-out.”
Susan Chyi, Founder, Jelly Pong Pong cosmetics 

“Jenni has been working for Carmine as Blogger Relations Manager since our launch. Her professionalism, enthusiasm and knowledge of the beauty industry and the beauty blogosphere make her a beneficial asset for any company that wishes to employ an individual with an in-depth understanding of social media.”
Anais Lombard, Director of Business Development, Carmine 

“Jenni is an incredibly personable and dedicated professional. She has given our skincare brand SELEXIR a unique voice and style. She transformed our vision into words and did so effortlessly with her great intuition and quick understanding of our brand DNA. She was very easy to work with, super responsive and enthusiastic throughout our collaboration. I am happy to recommend her services, especially to other beauty brands, who are looking for a communications expert that goes the proverbial extra mile.”
Elena Herdieckerhoff, CEO, Selexir of Switzerland

“Jenni Retourné is a very highly respected consultant in the beauty industry. She is a consummate professional and expert in her field which spans across brand and market positioning, tone of voice, strategy and social media. Her constant passion and enthusiasm for the beauty industry is second to none. Neue Media has been working with Jenni for a number of years and will continue to do so for many more.”
Nic Aylett, Managing Director, Neue Media Limited

Jenni at Style with Substance has an excellent awareness of the beauty business and a sound understanding of brands and their positioning. She is a delight to work with, is highly professional and respects and works to tight deadlines. Style with Substance gets under the skin of your brands and business and makes sure that creativity is used to its full extent in helping to achieve objectives."
Stirling Murray, Director, The Core Business

"Having worked with Jenni for a number of years on behalf of a variety of leading beauty brands, I have found her to be a highly reliable and effective consultant. Her industry knowledge and strategic consultancy is exceptionally good and her project and time management skills are second to none. I have no hesitation in recommending Style with Substance for your brand's needs."
Shani Shaker, Senior Account Director, Edelman
 
"Jenni is a highly respected beauty industry expert with in-depth category knowledge and brilliant creative insight. I would advise anybody in need of industry expertise or creative copywriting skills to seek her out and listen to her advice."
Simon Duffy, Founder, Bulldog Natural Grooming

"Jenni Retourné is an accomplished operator within the industry and, thanks to her editorship of a leading beauty trade magazine, she has an enviable, strategic understanding of the sector, brands and consumers. Working with Jenni over the years has always been a pleasure and her straight-forward approach is refreshing."   
Nicola Cammies, Senior Account Director, Focus PR

"We have worked with Jenni for a number of years and have always found her to be completely inspiring and hugely approachable - she works at breakneck speed to deliver superb beauty and trend content." 
Rikki Weir, Board Director, Cirkle PR


To find out more, email jenni@stylewithsubstance.co.uk or call 0777 309 7771.