With a deep understanding of the beauty industry and experience in journalism and marketing, our expertise lies in beauty blog PR campaigns, consultancy and copywriting across all forms of brand communication.
Jenni Retourné, Director
Style with Substance was set up in 2010 by Jenni Retourné. Prior to that, Jenni worked closely with hundreds of beauty brands during her five years as Editor of Pure Beauty (a leading trade beauty magazine).
Jenni has held a number of prestigious industry positions:
- Beauty Ambassador on the Board of Advisors at Clarion Communications, 2010-present date
- Interviewed by the Natural Yearbook 2012 for an article about beauty blogs, 2012
- Contributor for ESM (European Supermarket Magazine), writing an article about social media for beauty brands, 2011
- Panelist for guardian.co.uk’s Ask the Experts series on the subject of blogging, 2011
- Interviewed by Esprit Magazine for an article on social media for beauty brands, 2011
- Acuvue conference speaker, 2010
- Seven Seas consultant, 2010
- Shortlisted for Johnson&Johnson Best Trade Beauty Journalist, 2009
- Cool Brands panelist, 2008
- Philips product development consultant, 2008
- Oakland Market Research consultant, 2008
- Product of the Year judging panelist, 2008
- Judge, Best Body & Bath Brand, Pulse trade show, 2007
- Future Beauty and Body Visions conference speaker, 2006
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